Dec
13
IBM’s Watson Explores the Great E-Commerce Unknown with The North Face
Posted in: Uncategorized
A visit to TheNorthFace.com is not unlike other e-commerce treks: outdoors clothing and gear is organized into categories for men, women and youth. But the active-wear brand has solicited one of the best known data explorers around to turn its site into a shopping expedition that thinks the way humans do.
The North Face was an early partner of IBM’s initiative aimed at applying the tech giant’s Watson cognitive computing system to craft a new approach to shopping.
Like many other sites, The North Face’s includes some alternative means of navigating such as browsing through apparel for hiking, or perusing a line of jackets according to the type of technology they feature.
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