Jul
26
IAB: Two-Thirds of Ad Block Users Are Open to Turning Off Software
Posted in: Uncategorized
People run ad blockers for obvious reasons: Autoplay videos with sound, slow loading web pages and, once again, autoplay videos with sound.
What’s not obvious, however, is that two-thirds of U.S. consumers who run ad blockers could be convinced to uninstall them should publishers take some steps to change habits deemed annoying by most online users.
That’s according to a research report released Tuesday by the Interactive Advertising Bureau. The comprehensive report reveals that the top methods for influencing web visitors to turn off blockers are:
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