IAB To Advertisers: Time to Step Up Your Mobile Game
Posted in: UncategorizedThe Interactive Advertising Bureau primarily exists to help grow the pie of digital advertising dollars. So, as it kicks off its annual leadership meeting this week, it’s focusing on where that growth is expected to occur: mobile.
Today, the IAB — along with a group of publishers including AOL, Forbes, Conde Nast, Time Inc. the Wall Street Journal, The New York Times and more — released a letter urging advertisers to design in HTML5, a format it said would ensure ad creative renders appropriately across all screens and improves the mobile ad experience.
“You should insist to your ad agencies that your advertising creative be developed in a mobile-compatible format,” the letter reads. “And the one open, industry-standard, universal format for building mobile-ready creative is HTML5.”
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