Hasta La Creative!

An emerging mobile ad unit that’s apparently immune thus far to ad blocking displayed promising results, according to a study released Thursday by the Interactive Advertising Bureau.

“Scrollers” are mobile ad units that appear as a full-screen window onto a creative execution as consumers scroll down on a web page. Because consumers can simply scroll past them, the ads are non-invasive, according to the report.

Importantly for advertisers, the ads can’t be blocked, a significant distinction as some 419 million people — or about 22% of the world’s 1.9 billion smartphone users — run ad blockers, the study said, citing a report released in May by FairView.

Continue reading at AdAge.com