Hasta La Creative!

Whether or not Sen. Mark Pryor is running for re-election will get the backing of Arkansas’ Christian community in 2014 remains to be seen, but he is getting some help from the digital community.

The Arkansas Democrat caught fire from critics for a recent campaign ad in which he clutches a Bible in the hopes of convincing voters of his Christian values. But in what promises to be a tough race to hold on to his Senate seat, the moderate Democrat has already convinced the Interactive Advertising Bureau that they share common goals.

“We are all in for Sen. Mark Pryor this year,” said Mike Zaneis, senior VP and general counsel of the IAB, who spends much of his time pushing the IAB’s agenda on Capitol Hill. The IAB’s political action committee gave $2,000 to Sen. Pryor’s campaign in January. Sen. Pryor chairs the Subcommittee on Communications, Technology, and the Internet and sits on the Senate Commerce Committee and its Consumer Protection Subcommittee, all places that have been home to discussions on digital advertising and privacy issues and related preliminary legislation.

Continue reading at AdAge.com