Hasta La Creative!

We’ve all been stuck behind something we’d rather not be stuck behind on the road at one time or another. Whether it be a smelly car or, well, a smelly motorcycle rider who thinks he’s hot but is the furthest thing from it, the road can serve up a few oddities from time to time.

Hyundai taps into that notion in the first of two Super Bowl commercial created by Innocean. In the ad, Stuck, a couple navigates various “road hazards” such as drooling dogs, truckloads of fireworks and a giant butt. Stuck will air during the second quarter.

A second ad, Team, will air during the first quarter and will show a boy whose mother helps him gather together some friends to battle some mean boys who have challenged him to a game of football. This ad is expected to hit YouTube later this week.

In addition to the two :30’s, a :60 and two additional :30’s will air in pre-game.