Dec
14
Hyundai Replaces Dad With Genesis in One of Two Super Bowl Spots
Posted in: Uncategorized
Madison Avenue has gotten better at portraying dads as more than bumbling dorks. But are Super Bowl TV viewers ready for My Dad the Car?
Hyundai Motor America is betting big bucks they are as it prepares for its seventh straight year of Super Bowl advertising, according to Steve Shannon, VP-marketing.
During the first of its two in-game commercials on Fox’s telecast of Super Bowl XLVIII on Feb. 2, Hyundai will portray its Genesis luxury sedan as the next best thing to the Dad whose preternatural sixth sense saved you from stitches when you were growing up.
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