Hyundai puts Jason Bateman in Super Bowl ad
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Hyundaiwhich put serious issues at the core of its Super Bowl ads the last two yearswill pivot back to humor this year. The automaker today announced that Jason Bateman will star in a 60-second spot in the first quarter.
The ad, by agency-of-record Innocean USA, will plug Hyundai’s “Shopper Assurance” program and feature the 2020 Palisade SUV.
Shopper Assurance was launched in late 2017 as a way to modernize the vehicle-buying experience. It includes flexible test drives in which cars are delivered directly to consumers, more transparent pricing posted on dealer websites and streamlined purchasing in which buyers can complete paperwork online, rather than at dealers. Hyundai also extends a “three-day worry-free exchange” to new buyers in which they can return their vehicle in exchange for a different Hyundai model.
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