Hyundai Apologizes for U.K. Ad That Depicts Suicide Attempt
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For the second time in a month, an automaker has apologized for the work of a marketing firm, this time for a commercial depicting a man trying to kill himself in his vehicle.
The spot for Hyundai Motor Co. — by in-house agency Innocean Worldwide — for use in Britain, shows a suicide attempt failing because the vehicle, the IX35 crossover, did not produce enough harmful emissions. Hyundai removed the commercial from YouTube today after criticism of it spread rapidly through social media.
“We understand that some people may have found the IX35 video offensive,” Hyundai Motor Europe said in a statement. “We are very sorry if we have offended anyone. We have taken the video down and have no intention of using it in any of our advertising or marketing.”
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