May
09
Humane Society International Commercial Seal Hunt: End the Seal Hunt
Posted in: UncategorizedPrint
Humane Society International
Humane Society has lead the fight against the commercial seal fur industry for over 40 years and have been critical in the banning of seal products around the world. HSI needs to raise money to continue toward its goal of eliminating any remaining demand for seal fur so this year, Grassriots helped them take a different approach to the traditionally bloody commercial seal hunt protest advertising with a campaign that focuses on the fact that the commercial seal hunt will never be humane.
Advertising Agency:Grassriots, Toronto, Canada
Creative Director:Paul Bonsell
Art Director:Paul Bonsell, Deborah Caprara
Copywriter:Paul Bonsell, Logan Broger
Photographer:Mark Ridout
Project Manager:Meghan Liu
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