Huge NFL lead-in no boon for Golden Globe ratings
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Despite following the weekend’s highest-rated NFL Wild Card game, NBC’s presentation of the 76th Golden Globe Awards wasn’t able to take full advantage of its massive football lead-in.
Hosted by Sandra Oh and Andy Samberg, the three-hour broadcast averaged 18.6 million live-same-day viewers and a 5.2 rating in NBC’s target demo, which translates to 6.68 million adults 18-49. Retention of the audience that had tuned in for the end of the earlier Eagles-Bears nail-biter was relatively low; per Nielsen’ fast national data, the last half-hour of that NFC showdown averaged 38.5 million viewers.
Roughly 42 percent of those watching the NFL playoff game drif away from NBC as the Globes broadcast kicked off. In all likelihood, many of those who elected to sit out the start of Hollywood’s award season were residents of the nation’s third- and fourth-largest media markets; a missed Bears field goal in the closing seconds left viewers in Chicago’s 3.25 million TV households in despair, while Philadelphia’s 2.82 million TV owners may have been too busy celebrating the Eagles’ big win to bother with the Globes.
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