Mar
03
HP Consolidates Media Under Omnicom's PHD
Posted in: Uncategorized
HP has shifted its global digital media business from WPP’s Essence to Omnicom’s PHD, which already handles the brand’s traditional media account.
According to an HP spokeswoman, the company is “continuing its marketing reinvention by consolidating its media and search spend with Omnicom’s PHD.”
“This change helps to create competitive advantage in the way we develop creative work while leveraging data and insights to improve marketing effectiveness,” the spokeswoman added. “It also helps us to improve our cost structure so that we are able to continue to invest in marketing innovation.”
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