Jul
31
How YouTube Stars and Their Fans Feel About Branded Videos
Posted in: Uncategorized
YouTube stars carry a lot of clout with their audiences, and advertisers are increasingly trying to piggyback that influence to push their products by paying the stars to incorporate a brand into their videos.
Ad Age interviewed several stars and fans about how they feel about these sponsored videos — including what works and what doesn’t — during VidCon, a digital video convention held in Anaheim, California, last week.
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