How Wish Is Taking Full Advantage of Its Jersey Sponsorship Deal With the Lakers

Two key dates stand out in the partnership between ecommerce application and platform Wish and the National Basketball Association’s Los Angeles Lakers: Sept. 21, 2017, and July 9, 2018. On the first date, Wish and the Lakers agreed to a three-year deal, estimated at $12 million to $14 million per year, for the app’s logo…

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