'How We Hire, How We Act': Inside the Diversity Initiative Getting CEOs to Commit
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While the industry is talking about diversity, a coalition of major advertisers are actually doing something about it.
Earlier this week, the new CEO Action for Diversity and Inclusion said it had commitments from 150 corporate giants including Procter & Gamble, New York Life, Accenture, Deloitte, PwC and American Express.
Working with the CEO initiative is Saturday Morning, the group formed by a quartet of ad execs about eight months ago to promote peace and change around racial inequality. Saturday Morning has been working closely with an early supporter, Procter & Gamble, on the effort, including consulting on the CEO initiative’s name, website and strategy, according to Keith Cartwright, a Saturday Morning founder and exec creative director at Butler Shine Stern & Partners.
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