How Walmart Plans to Double Beer Sales In Three Years
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Walmart is already the nation’s largest beer retailer after tripling its total alcohol sales in the past 10 years. But one of the chain’s top executives told beer distributors this week that the company is just getting started.
“I’m pleased but not satisfied,” Chief Merchandising and Marketing Officer Duncan Mac Naughton said during a presentation at National Beer Wholesalers Association meeting in Las Vegas, noting that the company is still “under-shared” in beer sales compared with competitors.
He reiterated the company’s goal of doubling beer sales in the next three years. “I see it as a layup. My team sees it as a big half-court shot. But I’m telling you, it’s there,” he said during his talk, which was interrupted several times by applause from the crowd of nearly 4,000 beer distributors and suppliers attending the event.
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