Hasta La Creative!

Virtual reality barely exists as a consumer market yet, and marketing plans around the technology as a result remain far more virtual than real.

But in a penthouse suite reached via a cramped and decidedly low-tech elevator during the International Festival of Creativity in Cannes recently, SapientNitro provided a glimpse into how powerful VR could be for e-commerce — or as a shopper-marketing research tool. And while it may be years before VR is adopted widely enough to be a meaningful consumer advertising medium, the future is far closer to now for business-to-business marketers and marketers of other big-ticket items.

Continue reading at AdAge.com