Sep
30
How Viacom’s Acquisition Spree Positions It for Massive Ad Growth
Posted in: UncategorizedAdweek brought together two of the most-talked about topics in brand marketing: direct-to-consumer (DTC) and advanced television (ATV). The DTC Meets ATV: Advanced TV Summit, hosted at LinkedIn’s New York headquarters last week, included executives from platforms like Hulu, agencies including Dentsu Aegis and DTC brands like Ro. In the opening keynote (watch above) Viacom’s…
Post a Comment