Hasta La Creative!

2. The 200 LNA reduced measured-media spending by 1.8% in 2014, with cuts in every major medium except broadcast network TV and cable TV networks, according to Ad Age’s analysis of data from WPP’s Kantar Media.

3. The top 200 boosted unmeasured spending by a strong 6.5% in 2014. Unmeasured spending includes various digital plays (mobile, online video, search marketing, unmeasured forms of social media), promotion, experiential marketing and direct marketing.

4. Unmeasured spending continues to take a bigger slice of budgets, capturing 47.8% of 200 LNA ad and promotion spending last year. That’s up from 45.8% in 2013. Measured media accounts for the rest.

Continue reading at AdAge.com