Hasta La Creative!

Whether we like it or not, the machines are coming to marketing. Programmatic media is growing at 50% per year. Marketing automation systems like Unica, Eloqua and Campaign Manager are now mainstream among leading clients. Intelligent agents such as Watson, Siri and Alexa are rapidly gaining traction, and “programmatic creative” is under active discussion by blue-chip clients everywhere.

So whether your marketing career still has five, 10, 20 or even 30 years left, you need to seriously think about how to survive and thrive in the machine world.

Here’s my best advice on how to future-proof your career for the long haul:

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