Mar
21
How to navigate TV attribution: Brand Playbook
Posted in: Uncategorized
As digital behemoths like Google and Facebook continue to encroach on the $70 billion TV ad business, network groups are on a mission to prove that commercials drive actual business results for marketers. This is making “attribution” the catchphrase of 2019, with many of the major TV players introducing new ad products that will guarantee business outcomes.
What is attribution?
Attribution is the ability to measure whether a TV commercial drives actual business results, such as someone test-driving a car, visiting a website orthe holy grailmaking a purchase.
Post a Comment