How to Connect in the Age of 'Fake' News
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Dan Marks just wrapped a very successful 2016 as the CMO of Hancock and Whitney Bank. He has a lot to be happy about: the company’s financials were healthy and its stock was up. But Marks seems pleased more by something else too — his team’s cohesiveness. “Seeing the team come together and raise their game was so far my proudest accomplishment,” he says. “That gives me great confidence that we can continue to put up even more remarkable accomplishments in the future.”
Hearing this, it should be no surprise that Marks is a connector. He believes strongly in the power of connecting for success — connecting with his staff, but also with consumers, other industries and his peers. This sincere belief in connection gives away his natural leadership tendencies, which The CMO Club recognized with one of its most coveted accolades, the President’s Circle Award, an honor bestowed on the best networkers of the bunch.
But connecting in today’s world is tricky. How can a brand reach consumers through all of the noise? How can a CMO effect change among cynicism? How can marketers know whose advice to trust? Read Marks’s thoughts below.
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