Hasta La Creative!

Today, the Interactive Advertising Bureau laid out a series of insights for publishers looking to build programmatic sales teams, its first. The insights, posted to the IAB’s website, come in the midst of skyrocketing programmatic ad spending, which is predicted to increase by over 75% this year and 38.4% next, according to eMarketer.

In the report, the IAB listed three steps publishers usually take when forming programmatic sales teams. Here, we list those steps and, with the input of Alanna Gombert — who co-chairs the IAB’s Programmatic Publishers Task Force and runs Cond Nast’s programmatic operation — add a fourth.

1. Make sure your ad ops can handle programmatic campaigns.

Continue reading at AdAge.com