Apr
01
How to Answer the Age-Old Question 'Will My Ad Work?'
Posted in: Uncategorized
“Will my ad work?” is the question that every ad man has obsessed about for over a hundred years.
“Will my ad be seen at all?” is a question you hear more often today, followed by “Will I still pay for it otherwise?” and “What will my ad run next to?”
It’s a progress paradox: As advertising becomes more complex, we’re asking more basic questions. They do, for sure, make great headlines: “The Viewability Crisis” is one. We wonder whether exposure to at least 50% of an ad for at least one second constitutes viewing. Should we double the standard to two seconds?
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