How to Accessorize Your Lions, and Other Advertising Tips From David
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Not taking yourself too seriously is one of the hallmarks of David and its work for Burger King. That’s why the agency came to Cannes prepared to accessorize its Lion trophies with little crowns and medallions, evoking the King. Except the agency only brought about 20 crowns, and by Thursday the WPP shop had won 26 Lions, including two Grand Prix for Burger King, and Heinz’ first two gold Lions ever at the festival.
Anselmo Ramos and Gaston Bigio, along with Fernando Musa, started David as a parttime job five years ago while they were creative directors at Ogilvy in Latin America. Now David has offices in Miami, Buenos Aires and Sao Paulo, and is soon to open in London, where it recently started working for Burger King, and a second U.S. location that will likely be New York or Los Angeles. Ramos and Bigio sat down at the Majestic Hotel to talk about making winning work and client relationships. (Just don’t call them “relationships.”) Some takeaways:
Compatible cultures are key. “We do well with 3G [the Brazilian owner of Burger King and Heinz] because we understand their culture. Lean, fast, disruptive,” Ramos said. “They’re executing. We’re like that, too.”
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