How The Addams Family Is Trying to Own Halloween With a Blitz of Marketing Tie-ins

Releasing The Addams Family just weeks before Halloween–this weekend, to be exact–makes a lot of sense. The Addams are, after all, creepy, kooky, mysterious and spooky, so it’s only natural they would be associated with a creepy, kooky, mysterious and spooky holiday. The animated movie is the latest in a string of adaptations of the…

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