Hasta La Creative!

Taco Bell is running concurrent campaigns this fall: One plays up the chain’s gamer cred; another aims to raise the game of value-priced fast-food marketing.

The efforts show how the Yum Brands chain is trying to make its voice stand out months into the tenure of Chief Marketing Officer Marisa Thalberg and years into its relationship with Deutsch L.A.

First, Taco Bell began airing a TV commercial and set up a temporary club-meets-arcade in New York to announce that it was giving away thousands of Sony PlayStation VR headsets. A few days later, it started a campaign centered around a modern-day-slash-17th-century theme to promote items it sells for $1 each.

Continue reading at AdAge.com