How Sound Will Shape The Advertising Industry

Category: Beyond Madison Avenue
Summary: “The internet was designed to replace infrastructure. Everything that I can buy in a store I can now buy online…So when new advances in technology require new infrastructure…I always worry there is something off there.”

What if there was a technology for advertisers to send data to people’s smartphones everywhere they were, whether at home or in a stadium or walking by a store, regardless of whether there was wifi or bluetooth available…

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