How Ryan Reynolds Pulled Off Aviation Gin’s Peloton Parody, Capping His Year of Genius Ads

It began as a text from Ryan Reynolds. Just 75 hours later, it was a published ad, vaulting toward 10 million views. Aviation Gin’s satirical take on a viral Peloton ad left the countless other parodies looking half-assed and ham-handed, and despite its late arrival on the advertising calendar, it earned the No. 4 spot…

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