Hasta La Creative!

One year into McDonald’s massive media review, Omnicom Group’s OMD and Publicis Groupe’s Starcom have each won pieces of the roughly $3.4 billion business scattered across the globe.

McDonald’s began a global media review in October 2017, seeking to work with a roster of preferred agencies around the world rather than relying on a single partner. Previously, OMD handled media duties globally for the world’s largest restaurant chain.

So far, OMD has retained the business in Canada, China and Germany, while Starcom has won in France. Duties in Latin America will be split between the two agencies.

Continue reading at AdAge.com