How Obamacare Could Help Lead-Gen Marketers
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How Americans shop for health insurance changed forever on October 1, 2013. Whether or not one agrees with the goals of the Affordable HealthCare Act, marketers already have seen one change take place. There has been a huge increase in “brand awareness” for something called the Exchange Marketplace.
Consumers by the millions are experiencing a seismic shift in how to choose an insurance policy that is right for them. They are sharing detailed personal information about themselves in order to access an online marketplace that offers various plans from various insurance carriers. The new coverage game in town is played at a digital Marketplace Exchange hosted by the U.S. government or one of the states.
Nowhere does the need for quality leads have more relevance than in the insurance industry. A National Underwriter’s Independent Producer study recently found that 55% of responding carriers named prospecting as their top concern. Many other industries face the same challenge and are experimenting with their own response to the study. Exchanges have begun to generate quality leads at affordable cost in the assisted living category, the specialty education category, the new car buyers category, the home improvement category and others.
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