Oct 23

How Nets CMO Fred Mangione Plans to ‘Own Brooklyn’ With Smart Data, Great Content

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Fred Mangione is CMO and CRO of the National Basketball Association’s Brooklyn Nets and its new home auditorium, the Barclays Center. The Nets moved from New Jersey to Brooklyn last season and are quickly establishing themselves as a team the New York borough’s residents can get behind.

Ad Age chatted with him about his plans to broaden the fan base to other New York boroughs, and which NBA teams are extra smart about data.

Don’t miss Mr. Mangione at our first-ever Ad Age Data Conference next Tuesday, October 29 in New York!

Continue reading at AdAge.com

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