May
10
How Marketers Use Attention Measurement in CTV Strategies
Posted in: UncategorizedAs the worlds of digital trading and connected TV converge, some buyers and adtech firms are using attention metrics, already being adopted by digital publishers, to justify CTV pricing and judge ongoing campaign performance. As the recent NewFronts showed, there’s an appetite for this newer measurement. Using attention metrics in CTV is still nascent, and…
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