Jan
22
How Marketers Can Bring Their A-Game to the Super Bowl
Posted in: Uncategorized
If you want to crush it in the Super Bowl in 2015, it might be good to start planning this month.
Now that smart marketers are seeking to expand their 30-second and 60-second ad buys beyond TV, planning around the big game has become more complex, according to Adam Komack, chief client officer at Mediacom.
Marketers start focusing on creative eight months in advance, and they won’t pull the trigger unless they’re convinced they have a winner, he said.
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