Mar
31
How Kimberly-Clark Approaches Scam Ads
Posted in: Uncategorized
We asked chief marketing officers for their thoughts on scam ads. Here’s what Kimberly-Clark CMO Clive Sirkin has to say.
“We do not support or allow scam ads under any circumstances and have made that clear to our agencies. Scam ads undermine the integrity of the agencies, the clients and the outstanding talent that make this industry.
“We think creativity is in service of the business and not the other way around. We think creativity and results do not fight each other or are binary.
Post a Comment