Feb
26
How In-House Creative Teams Can Improve Performance with Data
Posted in: Uncategorized
Writers, designers, art directors and photographers are not data-driven by nature. They’re more comfortable with pictures, puns and pixels than they are with the metrics and measurements that motivate clients and management.
Perhaps because of this, in-house creative teams consistently list the following as among their biggest challenges: gaining respect from internal clients, proving their value to peers and executives and obtaining adequate funding for headcount.
Like it or not, the key to overcoming these challenges is all in the data.
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