Oct
05
How IBM Drives a Customer-Driven Culture in a Time of Crisis
Posted in: UncategorizedMichelle Peluso knows about opportunities during a crisis. After all, she was at Citigroup during the financial crisis. And right now, in her words, “Everything about the customer experience is changing. When the world is swirling, there’s actually no better time than to think about the customer.” The CMO and svp of digital sales at…
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