Hasta La Creative!

Before Hyundai could send “A Message to Space,” it had to deal with a slew of hurdles on Earth.

Erratic weather conditions were just one of several challenges Hyundai faced in its mission to create a message out of tire marks in the ground of the arid Delamar Dry Lake in Nevada. The effort was centered on helping a 13-year-old Houston girl named Stephanie send a message to her astronaut father, who’s gone for months at a time on the International Space Station.

Hyundai used 11 Genesis sedans that had to be synchronized as they carved the giant letters. The message spanned 2.1 square miles, earning recognition from Guinness World Records as the largest tire-track image ever.

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