How Fruit and Veggie Marketers Are Making Produce Cool for Kids
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Mickey Mouse mangos and Spider-Man strawberries?
Kid-friendly characters like the Marvel Comics webslinger and Mickey Mouse are increasingly popping up on fruits and veggies as part of a move by marketers to make healthier foods cool through packaging gimmicks and tie-ins with children’s media properties such as Disney and Nickelodeon, which have been under pressure to sever ties with unhealthy candy and snack brands.
Sales of Disney-branded fruits and vegetables have tripled over the past year, with more than 3.1 billion servings sold in North America since 2006, Disney Consumer Products announced this week. The company declined to disclose the exact dollar amount, and broad statistics on kid-friendly produce sales are hard to come by. But there is growing anecdotal evidence that the tactic of marketing fruits and veggies like fun snacks is taking hold.
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