Oct
08
How Does A-B InBev Measure Facebook Success?
Posted in: Uncategorized
The way that Lucas Herscovici sees it, beer is the original social network. As Anheuser-Busch InBev’s VP for digital marketing in North America, his job is to ensure that his company’s brews are part of the online conversation.
Mr. Herscovici will speak at Ad Age’s Digital Conference at the Ritz Carlton in San Francisco on Oct.15th where he will discuss how A-B InBev uses targeted content and analytics to drive investment returns.
Bud Light was recently featured in a Facebook case study that stated the brewer was able to net an investment return of six times its ad spend for a recent campaign on the social network.
Post a Comment