How Do Vulcans Buy a House on Earth? With Rocket Mortgage
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In new TV spots from Quicken Loans that launched this week, “Star Trek” Vulcan characters use the company’s Rocket Mortgage app to apply for a mortgage and buy a house on Earth.
The “Star Trek”-themed campaign was created by Pitch, Los Angeles, and is the result of a partnership between Quicken Loans and Paramount Pictures. The ads promote the upcoming “Star Trek Beyond” movie that opens in theaters July 22.
“Rocket Mortgage has this technology that is really ahead of its time,” said Art Steiber, VP-marketing and sponsorships at Quicken Loans. “When the opportunity came up to talk to the people at Paramount for the ‘Star Trek’ movie, it felt like it was a perfect fit. ‘Star Trek’ is an iconic brand, and we thought it could bring some attention to our product as well.”
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