How Colbert Became the New King of Late Night


Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Monday, April 10:

Toyota repackages long-planned investments to try to get on President Trump’s good side (No. 3). A group of Twitter users want to try to rework Twitter as a sort of co-op (No. 4). A veteran TV producer respositions Stephen Colbert — and it works (No. 5). And professional scold Bill O’Reilly suddenly has a big branding problem (Nos. 6 and 7). Anyway, let’s get started …

1. The front page of this morning’s New York Daily News:

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