Feb
03
How Brands Should Measure Investments in Influencer Programs
Posted in: UncategorizedInfluencer marketing has grown up. Marketers now think of influencers not just as messengers or even content creators but almost as advertisers in themselves, capable of moving products and integral to ecommerce. As influencer marketing commands more of marketing budgets, marketers increasingly need to measure the channel, figuring out which influencers are driving which business…
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