Hasta La Creative!

No one can deny that marketers have made great strides in recent years accepting more realistic depictions of women instead of idealizing them. But, we still have a ways to go in the health and wellness industry. We’re still constantly being told how to act, eat and feel, and it’s hindering the very pillars of the industry.

Here are some common mistakes brands make when talking to female consumers about their health, diets and body issues:

1. Preaching vs. conversing. Women don’t want to be preached to about their health and wellness. All women’s health and body issues differ, so marketers need to stop treating us all the same, and instead have conversations with us about various solutions.

Continue reading at AdAge.com