Jan 20

How Brands ‘Celebrated’ Martin Luther King Day on Twitter

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It’s somehow simultaneously predictable and surprising that marketers and advocates continue to try to harness a holiday like Martin Luther King Day. Some just couldn’t help tacking their latest unrelated hashtag onto a King quote. Others went further. But a few may have commemorated the day just about right. Which do you think is which?

Today is the day for dreaming. Happy MLK Day.

Continue reading at AdAge.com

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