How Brands Can Elevate Ad Sales With Multicultural Marketing

Since the pandemic began more than a year ago, the TV industry has undergone a seismic shift as every media company reconfigures itself to adapt to a new, streaming-centered reality. Univision’s recently launched PrendeTV service is at the forefront of this transformation–the first Spanish language, free, ad-supported streaming service built exclusively for U.S. Hispanics. Donna…

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