Hasta La Creative!

As AOL integrates with its new parent Verizon and even newer sibling Yahoo to form one of the largest consumer data powerhouses around, classically trained data scientists are working together with specialists in less obvious fields including genetics, neuroscience and electrical engineering.

Verizon employees with traditional STEM backgrounds have been joining biweekly meetings of AOL’s Science Guild, so named by AOL CEO Tim Armstrong, to advance capabilities like ad viewability optimization. The Science Guild takes a grad school-esque approach to guiding independent research toward common company goals such as developing algorithms, building products and determining where to source data.

To ensure AOL makes the most of Verizon’s data and capabilities for advertising-related services, the company has also recruited from outside traditional data science practice areas.

Continue reading at AdAge.com