Mar
27
How 1970s-Era Cans Are Making Miller Lite Groovy Again
Posted in: Uncategorized
For several years MillerCoors has been searching for answers to revive its struggling Miller Lite brand. As it turns out, all the brewer had to do was look backwards, to the 1970s and its original can design.
The limited edition packaging that began late last year has proven so successful that the brand is making it the cornerstone of its 2014 marketing plans.
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