Hotel Hell: Cannes Wants To Know If You Are Meeting at the Martinez
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Going to Cannes? If you’ve paid up to be a delegate, you have unfettered access. But if you haven’t, don’t count on haunting the Carlton Terrace or any other hotel on the Croisette before 6 p.m. unless you first register for a “Hotel Access pass” granted by the festival’s organizers.
The Cannes Lions International Festival of Creativity is emailing attending companies to stress the importance of its new Hotel Access pass for unregistered delegates, which it says is free “for this year,” according to an email obtained by Ad Age, suggesting that networking could be costlier at Cannes in 2018.
The Festival is renowned for keeping out unpaid gate crashers on the ground and in the water (it charges for yacht passes in the harbor) but the Hotel Access Pass is a new twist that is causing some agencies consternation. “At every turn it’s obvious that Cannes wants to make sure they squeeze every dollar out of the festival that they can to go to their bottom line,” an industry exec told Ad Age.
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