Sep
11
Hot Wheels: Challenge Accepted, The Drive
Posted in: Uncategorized
The campaign showcases how the challenges Hot Wheels provides to kids help them to build the skills and confidence they need to take on the world.
To launch the campaign, a new film, created by BBDO San Francisco, focuses on a mother and son, and draws parallels between play and reality to convey that life is full of challenges that build resilience and champion the challenger spirit in every kid. It emphasizes how Hot Wheels is more than a source of fun, but also a great way to learn important life skills.
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